Development Status and Future Development Trend of China's Pipe Fitting Industry

The growth rate of China's pipe fitting market reached 15% a few years ago, ranking the world's top three. The speed of development is satisfactory, indicating a huge market capacity and prosperity of the whole industry.

Great Market Potential
According to statistics, the domestic market demand for pipe fittings may continue to increase over 12% per year, especially since China continues to accelerate the pace of modern urban construction, to strengthen the sewage treatment, to build water supply and drainage systems, architecture heating systems, and water supply pipelines, sewage pipes as well as gas and heating pipes will have a very bright application prospect. China's pipe fitting production has reached 4.5 million tons in 2016 and will reach 6 million tons in 2017. At the scheduled time, China will be the world's NO.1 manufacturer for pipe fittings. Therefore, pipe fitting manufacturers need to seize the opportunity, to constantly exploit new application fields and to strengthen the brand upgrade.

Homogenization of pipe fitting market coupled with customers not knowing product knowledge have caused disharmony between product information and the market. People generally choose pipe fittings based on the appearance and prices, and they hardly buy a particular brand of pipe fittings, which make many enterprises and shops mistakenly analyze the market, have no selling points and ignore the building of brands, resulting in disconnection of brands and consumption and not buying pipe fittings with truly superior quality.

Brand Awareness Is Generally Weak 
Weak awareness of brands, falling behind of sales network as well as low technique and the barrier of capital cause small scales of enterprises, single marketing methods, high marketing costs, the lack of brand strategy and barely no investigation and means for the target market and market segment.

How to make a path for pipe fitting market? Besides trade marketing, we also need to build powerful brands which are strongly accepted by the companies, distributors and customers so as to take a stable position in the future market.